Facebook is a social phenomenon. With its number of users a little shy of 1 billion, it’s proven itself to be one very influential and powerful social networking site.
Businesses have been using Facebook to grow their market and their profits. While some brands know how to use the platform almost perfectly, others still struggle to even get one like out of their status.
So just what is it that you may not be doing to get that thumbs up? Continue reading below to find out the best ways for more people to like your page or posts on Facebook.
1. See how your timeline currently looks.
So your business has been on Facebook for a few months now but somehow, there are still not enough people liking your business page. What could be the problem?
Check how your timeline appears. Detach yourself from your brand and see how your page translates to a potential customer. Is your cover photo eye-catching? Are you using a reliable profile picture? Is your “About” info interesting enough?
Consider people stumbling upon your page as a walk-in to your store. Does your business page have what it takes to be instantly liked by someone?
2. Draw in your current customers.
We can all agree that’s it’s quite a labor to win over potential customers. That’s why it’s practical to tap on the current ones and get them to like your page.
An example is if you have a store, set up a TV there where you could advertise your business. Just put a rolling clip and let it play for various people to see. It shouldn’t be too complicated. Make one that’s simple and catchy enough as well as integrate your Facebook business page. Who knows? Once those people are home, they may already be looking for your page.
3. Know your timing.
If you’re wondering why your post isn’t getting enough likes, maybe you should review your timing.
The trick about Facebook is there’s a certain time of day that people are much more receptive on information. Employees on break like to check their accounts while at lunch of having coffee. Weekends are the best time people get to relax and dilly-dally online.
As someone’s who’s running a Facebook business page, you need to understand good timing. Post updates when you know your market is most available to see it. Calculate your every step so no effort is wasted.
4. Use stimulating visuals.
A big bulk of people getting to like your page is your being few steps ahead. One way is to make sure your page appeals to your market— which is what attention-grabbing images can do.
If a picture paints a thousand words, it can also paint a thousand likes. What you should do is to use images that can stir people’s minds instantly and get them curious. If your words don’t seem to work, bank on images that are related to your brand. This will get your market right off the bat.
5. Connect with other pages.
Just like Twitter, you need to stay relevant and connect to other brands in Facebook. You need to learn how to count on other’s information as well to make yours significant to your market.
If you’re selling customized shoes, why not like other pages that promote street art, graphic design and or even those who run the same business as you? It amounts to a lot of inspiration and can also open doors of opportunity for your label.
6. Ask questions.
Status updates is a vital component to getting your market engaged. Forget about purely promoting your business and the persistent pushing of your products. It’s time you inquire. It’s time you ask questions to your customers.
For instance, you’re selling your own brand of homemade ketchup. Instead of imposing your market to use your product, why not ask “What’s your favorite food to put _______ on?” You’re bound to get more likes and engagement this way because your market is compelled to answer your question.
7. Incorporate the “like” into your promos.
People love exclusive deals and discounts. In order for you to get something out of that love is to incorporate your Facebook presence into it.
If you’re counting on getting more likes, prepare a limited number of freebies to give away. Before they can do anything, they should like your page first and proceed to the next steps.
8. Tag, tag and tag!
Tag the pages that may be relevant to the image or status you’re about to post. If you’re running a campaign or contest with another brand, make sure you tag them. People will notice that you have good relations with other businesses and don’t mind promoting other brands as well. This way, you’ll get more attention and affection.
9. Integrate Facebook into your site/blog.
Go outside of Facebook. Learn to integrate your social media within your site or blog so that people can easily make your information likeable and shareable.
Remember, your online marketing doesn’t revolve around social media platforms alone. They are just one of the many vessels for your business to take off.
10. Remember the 3 S’s.
Short, simple and straightforward. That’s the kind of content you need to make a mark on your market. Don’t babble on Facebook. You have your blog for that. Just keep everything concise so it has a bigger impact on your audience.
If it still hasn’t sunk in, you’ll be amazed as to how much a “thumbs up” on Facebook can do. So gather as much credible Likes as you can because it’s one asset to get your business to higher grounds.