10 Ways Your Business Will Get More Likes

Facebook is a social phenomenon. With its number of users a little shy of 1 billion, it’s proven itself to be one very influential and powerful social networking site.

Businesses have been using Facebook to grow their market and their profits. While some brands know how to use the platform almost perfectly, others still struggle to even get one like out of their status.

So just what is it that you may not be doing to get that thumbs up? Continue reading below to find out the best ways for more people to like your page or posts on Facebook.

1. See how your timeline currently looks.

So your business has been on Facebook for a few months now but somehow, there are still not enough people liking your business page. What could be the problem?

Check how your timeline appears. Detach yourself from your brand and see how your page translates to a potential customer. Is your cover photo eye-catching? Are you using a reliable profile picture? Is your “About” info interesting enough?

Consider people stumbling upon your page as a walk-in to your store. Does your business page have what it takes to be instantly liked by someone?

2. Draw in your current customers.

We can all agree that’s it’s quite a labor to win over potential customers. That’s why it’s practical to tap on the current ones and get them to like your page.

An example is if you have a store, set up a TV there where you could advertise your business. Just put a rolling clip and let it play for various people to see. It shouldn’t be too complicated. Make one that’s simple and catchy enough as well as integrate your Facebook business page. Who knows? Once those people are home, they may already be looking for your page.

3. Know your timing.

If you’re wondering why your post isn’t getting enough likes, maybe you should review your timing.

The trick about Facebook is there’s a certain time of day that people are much more receptive on information. Employees on break like to check their accounts while at lunch of having coffee. Weekends are the best time people get to relax and dilly-dally online.

As someone’s who’s running a Facebook business page, you need to understand good timing. Post updates when you know your market is most available to see it. Calculate your every step so no effort is wasted.

4. Use stimulating visuals.

A big bulk of people getting to like your page is your being few steps ahead. One way is to make sure your page appeals to your market— which is what attention-grabbing images can do.

If a picture paints a thousand words, it can also paint a thousand likes. What you should do is to use images that can stir people’s minds instantly and get them curious. If your words don’t seem to work, bank on images that are related to your brand. This will get your market right off the bat.

5. Connect with other pages.

Just like Twitter, you need to stay relevant and connect to other brands in Facebook. You need to learn how to count on other’s information as well to make yours significant to your market.

If you’re selling customized shoes, why not like other pages that promote street art, graphic design and or even those who run the same business as you? It amounts to a lot of inspiration and can also open doors of opportunity for your label.

6. Ask questions.

Status updates is a vital component to getting your market engaged. Forget about purely promoting your business and the persistent pushing of your products. It’s time you inquire. It’s time you ask questions to your customers.

For instance, you’re selling your own brand of homemade ketchup. Instead of imposing your market to use your product, why not ask “What’s your favorite food to put _______ on?” You’re bound to get more likes and engagement this way because your market is compelled to answer your question.

7. Incorporate the “like” into your promos.

People love exclusive deals and discounts. In order for you to get something out of that love is to incorporate your Facebook presence into it.

If you’re counting on getting more likes, prepare a limited number of freebies to give away. Before they can do anything, they should like your page first and proceed to the next steps.

8. Tag, tag and tag!

Tag the pages that may be relevant to the image or status you’re about to post. If you’re running a campaign or contest with another brand, make sure you tag them. People will notice that you have good relations with other businesses and don’t mind promoting other brands as well. This way, you’ll get more attention and affection.

9. Integrate Facebook into your site/blog.

Go outside of Facebook. Learn to integrate your social media within your site or blog so that people can easily make your information likeable and shareable.

Remember, your online marketing doesn’t revolve around social media platforms alone. They are just one of the many vessels for your business to take off.

10. Remember the 3 S’s.

Short, simple and straightforward. That’s the kind of content you need to make a mark on your market. Don’t babble on Facebook. You have your blog for that. Just keep everything concise so it has a bigger impact on your audience.

If it still hasn’t sunk in, you’ll be amazed as to how much a “thumbs up” on Facebook can do. So gather as much credible Likes as you can because it’s one asset to get your business to higher grounds.

Webcada focus on helping business to do better online with their Web Design Singapore service.

The Present & Future of Online Marketing

We’ve all heard it: If there’s one thing that’s only constant in this world, it’s change. It’s a saying that’s practically applicable with anything, even in the world of online marketing.

If you’re one who relies heavily on the internet to bag sales and generate profit, then it shouldn’t come as no surprise that techniques ever evolve. One day, your tactics are the most popular and most effective. But the next thing you know, they become just another age-old trick.

For this post, I’m going to let you in on what the current and future trends will be for online marketing practitioners. You may want to take note because the last thing you want is to be outdated and missing out on profit-generating strategies

Current Marketing Trends

The following are some of the current online marketing trends to date. 

Rise of video utilization

People use YoutTube beyond watching the latest video premieres of their favorite musicians. In fact, YouTube has been a hot spot for advertisers and marketers to promote their brand as well as win customer interest and trust.

Moreover, most online marketing practitioners create webinars that are readily accessible online or How-To videos that can be very helpful to those who are in need. Considering the amount of time people spend browsing different videos online, it’s no wonder 2012 is currently stormed by video marketing and affiliating.

Content diversification

Content has been used for a very long time now. It’s been one of the cornerstones of any type of marketing. The only difference nowadays is that content is now personalized and diversified to tailor fit each kind of business.

Others share their content to appear as blog posts while others prefer using images, infographics, e-books or even webinars. This trend was greatly appreciated by the market as it’s very evident how some marketers exercised their creativity in making their content unique. This tactic also made some businesses easily memorable to many.

Probably one of the biggest shifts in content diversification is through blogging. Not only do certain businesses blog, some of the people from within their workforce create the content from their experience and perspective. This allows the niche market to feel that these businesses online understand exactly how their market feels and behaves. In turn, these businesses have higher chances of generating leads and making solid sales.

Rise of Google+

Among all the other social media platforms that emerged, Google+ may have been one of those who had a pretty rough start. It was easily labeled as Google’s answer to Facebook but since its emergence last 2011, Google+ has now over 70 million users— and counting.

Proving itself as more than just another Facebook, Google made sure to exercise its power as the most influential search engine in the world when they decided to integrate Google+ with the behavior of search results. Those who have business pages and personal accounts in Google+ are made more visible and were placed in higher rankings. Google+ also features unique tools to help any online marketer, like +1, Hangout, Spark and Circles.

Google+ may have gone off on the wrong foot but now, it has definitely earned its place in the realm of social media.

Increased popularity of Pinterest

Pinterest may be one of the new guys in the business but it certainly is one social media platform that charmed people around the world, most especially online marketers.

Banking on beautiful and inspirational visuals, Pinterest has recently been helping marketers to drive web traffic into their site and be positioned as a leading brand in their industry. Judging by how naturally visual people are, this social media outlet has been dubbed as the fastest growing one to date and is foreseen to continuously draw bigger markets in the near future. 

Social media integration

Possibly one of the biggest and still one of the most effective trends is social media integration. Notice how majority of the content you read have small icons of “Like”, “Pin It”, “g+” or “Tweet” in it. This allows for very easy sharing and engaging, which makes it a very reliable strategy for any online marketer.

We are all aware of just how powerful social media is today. That’s why if anyone wants their content to be easily seen and optimized, social media integration is a great solution.

Future Marketing Trends 

Below are some of the foreseen trends of online marketing. Some of these may already exist but are expected to boom in the very near future.

Possible extinction of e-mails

Studies have shown that the usage of e-mails only increased for those aged 55-64 and 65; the rest of the age groups have continually deteriorated. It is projected that using e-mails are getting close to extinction and other forms of marketing are going to take over. Video content are foreseen to dominate about 85% of all internet traffic— among others.

Dominance of mobile marketing

While it is already being practiced by businesspeople, mobile marketing is expected to boom in the future. Considering the dependence on smart phones and the ease of other handheld phones, it’s no wonder marketers will continue to use this medium to reach their market anytime and anywhere.

Emergence of social enterprise

Imagine an internal social networking site devoted to your company as well as your other colleagues at work. This is what’s been dubbed as social enterprise: one that will act as a social media platform for you and your work companions to interact in. Moreover, customers will find it a lot easier to reach the brand they want to interact with because of this social enterprise.

This tool is already in the works and soon, it’s going to be a much used one among companies worldwide.

Change is inevitable and for one to perfectly adapt to change is to embrace it. As an online marketer, learn how to maximize the benefits of using preset trends and study how future trends can function to your advantage.

Payment Methods Any Ecommerce Site Should Support

What’s The Best Payment Method For You?

Money today goes beyond paper. At this digital age where everything is at the touch of our fingertips, I won’t be surprised if companies will eventually grow out of checks, cash or credit card.

For this post, I’d like to share with you some things you need to know about various online payment methods. Once you’re in the know, it’ll be a lot easier for you to choose what’s best for you whether you’re selling or buying.

First, let’s get into the top online payment methods I find best for anyone to use. With each varying from one component to another, you be the one to judge.

1. Paypal

Just last year (2011), Paypal was able to garner over $4 Billion in payment. Known as the most popular online payment method, Paypal is still the primary method of paying online. What makes Paypal stand out from the others is it allows users to send money to anyone in wherever part of the world. In addition to that, people can easily receive money through their e-mail addresses.

If you’re in need of a more personal payment account (especially if you work online or need to wire funds constantly), then Paypal is for you.

2. eNets

eNets is Singapore’s leading online payment gateway, with bank support coming from Singapore and China. This payment method can easily help you out whether it’s in the form of credit or debit payment.

They accept all International credit cards plus online direct debits.

3. Internet Bank Transfer

Another trend in online payment methods is through internet bank transfer. While it operates through the Internet, it is an offline way of transferring funds in order for you to make an online transaction.

This is ideal for those who don’t have credit cards but can be a throwback since credit card transactions allows impulsive customers to think about their purchase. They can end up not pushing through with it.

Now that you know what the most trusted payment methods in Singapore are, it’s time you learn which one suits you best. Below I’ve prepared for you the three main kinds of payment methods and the kind of business it’s best married with.

Internet Merchant Account

What it is: Internet Merchant Account or IMA is one type of account that allows credit card and or debit card transactions. Think of it as having banks to help you out when buying or selling.

Let’s take Paypal as an example. It supports a lot of merchant banks around the world. Considering the scale of business transactions there, it’s only fitting for Paypal to be well affiliated.

Why it’s best for you: Your business is already booming and there are a lot of online transactions happening everyday. You need the cash flow to be perfectly systematic and convenient for you as well as your customers.

What you need to remember: Even if people are using cards for payment, you don’t have the opportunity to see the actual, physical cards themselves. So you need to be careful with fraud by asking for a security code from the cardholders you’re transacting with.

Payment Processor

What it is: Payment processor is a payment method in which a third party handles payment transactions for you. Think of it as having someone else receive the money for you and eventually hand it to you.

Why it’s best for you: You’re just a startup business that does not have much online transactions yet. You don’t offer credit or debit card deals yet as you haven’t been trading long enough.

What you need to remember: There are both the good and bad sides to payment processor. What makes it good is that you don’t have to burden yourself of managing all transactions because at this point, you’re just starting. Second, transactions are faster and easier as they don’t require too much information.

There are three bad sides to this kind of payment method. First, customers may be hesitant because they can see someone else is transacting their money, not you. Second, payments can have a holding period for up to 60 days until it clears and reaches your account. Third, you pay higher fees for this kind of service.

Online Shopping Mall

What it is: Online shopping mall is a directory of different online shopping stores and one that handles payment transactions for the listed stores. These malls will provide a software that will stand as your payment method in your site.

Why it’s best for you: You don’t have IT skills or experience in the business of using credit or debit cards. Moreover, you want your customers to experience ultimate online shopping made convenient.

What you need to remember: This is probably the most expensive payment method anyone can use. Considering there are registration fees and a percentage of your sale goes to the mall, it may not be ideal for starters. However, it will help your store become fully operational and will increase the chances of you finding your target market.

Indeed, money today comes in all shapes and sizes even forms. So whether you’re a start up merchant or a full-fledged online seller, make sure to find the best payment method for you.

Shopcada has the best hosted ecommerce solution in Singapore. Remember to try it out.